Marketing Project Management Software vs. Generic Project Management Software

Generic project management software is good for a wide variety of projects. That is exactly why it falls short for marketing project management. Generic project management software is, well, generic. Marketing project management software should focus on the way marketing teams and marketing projects work. To fully optimize marketing, project management software must focus on the unique needs of marketing, rather than be a one size fit all solution for everyone from building contractors to NASA. Below, we examine 5 key areas where marketing project management software should address the project structures, flow, tracking and sharing needs common in marketing […]

What is Marketing Agility?

All marketers want to increase marketing agility, but if you ask ten different marketers what it means to be agile, you will probably get ten different answers. Meanwhile, everyone seems to be jumping on the agile marketing bandwagon without a clear definition of what marketing agility means in the first place. This situation is exacerbated by the fact that today’s agile marketing methodologies are close copies of agile software engineering methodologies, and therefore do not take into account the unique characteristics of marketing management. The pioneers of agile marketing have given all marketers a great gift, but it is only […]

The Marketing Management Process Defined

The marketing management process is hard to pin down. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event marketers, market researchers, public relations managers, and so forth. They manage an even more bewildering variety of marketing projects from blog posts to product launches. Is there a method to their madness? Can we define a uniform marketing management process that applies to all marketing managers? In my humble opinion, the answer is yes. The Role of Marketing in a Business Before digging into the marketing management process, it’s probably a good idea to remind ourselves of […]

Adopting Agile Marketing | Take an Easier Path

Adopting agile marketing doesn’t need to be a traumatic, seismic shift for your marketing group. Don’t worry about deep diving into complex methodologies, or duplicating the practices of agile development. Agile marketing is foremost a mentality and a culture based on flexibility, speed, true customer value, and openness. The methodology you choose is secondary. So, start you agile marketing journey in small, simple steps.  First, adopt the core disciplines of agile marketing. Then, apply some basic agile processes, see how they work, adapt them, and iterate. In other words, the best approach to adopting agile marketing is an agile approach! […]

What is Agile Marketing?

Agile marketing is hot, but it isn’t always clear what people mean by it.   What is agile marketing? Every marketer wants to be agile, right?  Marketing consultants want to convince you that whatever it is they are selling is agile marketing; it’s just hype right?   Agile marketing is like being really fast and flexible to respond in real-time—like those Oreo Superbowl tweets, right?  Well, yes and no. The Five Disciplines of Agile Marketing All of the above statements are true, but none of them is agile marketing.  Agile marketing is a set of proven marketing management disciplines that accelerate marketing’s […]

The Art of Agile Marketing
Re-Imagining Marketing Work through Agile Principles

The Art of Agile Marketing Reimagining Marketing Work Through Agile Principles Marketing is often messy and misunderstood. Explore how the 5 principles of agile marketing will help you turn your marketing team into a fast, nimble marketing machine. In this insightful eBook, Markodojo CEO Joel York brings agile marketing back to its agile roots and explains why so many Internet marketers are jumping on the agile marketing bandwagon. Click to Download Now Click to Download Now