7 Marketing Management Lessons You Don’t Learn in B-School

Most major business schools offer degrees in marketing management. These programs teach aspiring marketing managers all the fundamentals of marketing, unfortunately they teach very little about […]

The ABC’s of Scaling Startup Marketing

The ABC’s of Scaling Startup Marketing Markodojo Marketing Management Process Series Startup marketing is incredibly challenging. Finding product-market fit, building a brand from scratch, and ramping […]

Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing […]

Agile Marketing Project Management | Breaking Up Work

Breaking big marketing projects into lots of little marketing projects is a fundamental tenet of agile marketing, but it’s often easier said than done. For example, […]

Breakout Marketing Teams that Drive Growth

In marketing, quality always comes before quantity. Spending big on poor quality communications, inferior products or misaligned channels is simply a waste of money. High quality […]

Is Your Marketing Management Process Out of Gas?

Marketing managers come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with […]