marketing management tips

10 Marketing Project Management Tips

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing projects come in a broad variety from weekly blog posts to collateral production to global product launches. This variety requires marketing managers to leverage an equally broad set of marketing project management tools. Small marketing projects require innovation and agility. Repetitive, high volume marketing projects require process standardization and automation. And, big bang marketing projects can require all the skills of a certified project management professional. Who has time to master it […]