Sensei Seemo on Marketing Management

Today’s marketers have access to oceans of data about prospects, customers, competitors, influencers, and so forth. There are many who think that marketing success is just a matter of crunching the numbers. If this is the case, then why is the average tenure of CMO’s so short? Why do so many new products still fail? And, why do we still see so many misguided marketing campaigns? Didn’t they do the math? Part Art, Part Science Despite all the data, marketing reluctantly remains as much an art as a science. Most marketing “science” consists of uncontrolled measurements of human actions, opinions […]