Marco Fielding on Marketing Management

I’ll be honest. My first experience with Scrum for marketing was not a good one. The fact that I was a bit of a skeptic notwithstanding, something about it just didn’t feel right from day one. And, it went downhill from there. That being said, I should point out that my marketing colleagues, Jen and Markie, for whom I have the utmost respect, have employed Scrum for marketing with outstanding results. Please be sure to check out their side of the story: Scrum for Marketing Rocks! Scrum for Marketing in the Field I’ve been doing field marketing and event marketing […]