Jen Deman on Marketing Management

Marketing can be a mad house.  I’ve been working on the front lines in marketing for quite a while, and that’s one thing I’ve learned for sure.   We always have so many projects going on–and so many changing priorities–that it can be hard to know what to do next. When I first learned about agile marketing and the idea of using Scrum for marketing, I knew it was the right way for us to go. Some people weren’t so sure, and you can check out their side of the story in Scrum for Marketing Sucks!  But, I wanted our […]