The Art of Agile Marketing
Re-Imagining Marketing Work through Agile Principles
The Art of Agile Marketing
Reimagining Marketing Work Through Agile Principles
Marketing is often messy and misunderstood. Explore how the 5 principles of agile marketing will help you turn your marketing team into a fast, nimble marketing machine. In this insightful eBook, Markodojo CEO Joel York brings agile marketing back to its agile roots and explains why so many Internet marketers are jumping on the agile marketing bandwagon.
Joel York
CEO at Markodojo
Joel York is the CEO and founder of Markodojo and a respected thought leader in the SaaS community. He shares his knowledge of SaaS marketing strategy on the popular blogs Chaotic Flow and Cloud Ave. Prior to starting Markodojo, Joel was a career CMO and built multiple marketing departments from startups to hundreds of millions of dollars in revenue.Joel got his first exposure to agile at Deloitte Consulting. A lifelong student of agile principles, Joel has applied agile methods in marketing, engineering and manufacturing. Joel holds a BS in Physics from Caltech, an MS in Engineering Physics from Cornell and an MBA from the University of Chicago.
Latest posts by Joel York (see all)
- Marketing Management Tactics for Quelling Public Unrest - February 11, 2017
- Avoiding Marketing Management Industrial Accidents - January 20, 2017
- Surviving Marketing Management Natural Disasters - December 13, 2016