Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing […]

Marketing Project Management Software vs. Generic Project Management Software

Generic project management software is good for a wide variety of projects. That is exactly why it falls short for marketing project management. Generic project management […]

The Marketing Management Process Defined

The marketing management process is hard to pin down. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event marketers, market researchers, […]