Marketing Management Tactics for Quelling Public Unrest

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first two posts in the series provided 12 tips for surviving marketing management natural disasters and man-made marketing management industrial accidents. This third post in the series provides 6 proven tactics […]

Avoiding Marketing Management Industrial Accidents

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first post explored how to survive marketing management natural disasters. This second post in the series provides 6 proven tactics for avoiding common man-made marketing management accidents. Marketing Blackouts Light the […]

Surviving Marketing Management Natural Disasters

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. This first post in the series provides 6 proven tactics for surviving marketing management natural disasters. Demand Drought Rain Revenue with Continuous Innovation Creating demand and driving sustainable revenue growth is the […]
marketing teams that drive growth

Marketing Teams that Drive Growth | Ebook

Marketing Teams that Drive Growth Markodojo Marketing Management Process Series Marketing teams come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: deliver customer value that drives revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that empowers marketing teams to discover, optimize and scale new sources of […]

7 Marketing Management Lessons You Don’t Learn in B-School

Most major business schools offer degrees in marketing management. These programs teach aspiring marketing managers all the fundamentals of marketing, unfortunately they teach very little about marketing management. Unless you expect to spend your entire marketing career as a department of one, then there are some very important marketing management lessons you probably missed in business school. This is the last post in a Markodojo marketing management blog series on marketing management process. Earlier posts in the series focused on common marketing management pitfalls, the importance of marketing leverage in driving sustainable revenue growth and organizational options for scaling marketing […]

Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing manager, the more this balance must shift toward management over marketing. Marketing management means more than just telling people what to do and when it needs to be done. Marketing management means deploying a marketing organization and supporting marketing management process that enable marketing teams to thrive, because they provide the right balance of innovation and production to meet the overarching goals of the marketing department. Improper care of the marketing management process as […]