7 Marketing Management Lessons You Don’t Learn in B-School

Most major business schools offer degrees in marketing management. These programs teach aspiring marketing managers all the fundamentals of marketing, unfortunately they teach very little about marketing management. Unless you expect to spend your entire marketing career as a department of one, then there are some very important marketing management lessons you probably missed in business school. This is the last post in a Markodojo marketing management blog series on marketing management process. Earlier posts in the series focused on common marketing management pitfalls, the importance of marketing leverage in driving sustainable revenue growth and organizational options for scaling marketing […]