Adopting Agile Marketing | Take an Easier Path

Adopting agile marketing doesn’t need to be a traumatic, seismic shift for your marketing group. Don’t worry about deep diving into complex methodologies, or duplicating the practices of agile development. Agile marketing is foremost a mentality and a culture based on flexibility, speed, true customer value, and openness. The methodology you choose is secondary. So, start you agile marketing journey in small, simple steps.  First, adopt the core disciplines of agile marketing. Then, apply some basic agile processes, see how they work, adapt them, and iterate. In other words, the best approach to adopting agile marketing is an agile approach! […]