Marketing Teams that Drive Growth

Markodojo Marketing Management Process Series

Marketing teams come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: deliver customer value that drives revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that empowers marketing teams to discover, optimize and scale new sources of revenue, again and again.

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marketing process management teams ebook

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Sustainable revenue growth requires innovation to optimize new marketing programs and high production efficiency to scale mature ones. However, the skills, org structures, and processes that foster program innovation are often in direct opposition to those that increase production efficiency. Efficiency without innovation results in flat-lined revenue as existing marketing programs run out of gas. Innovation without efficiency results in low marketing ROI and un-scalable random acts of marketing. This new Ebook helps aims to help you achieve the right balance for your marketing organization by deploying marketing teams that fit your specific challenges and drive sustainable growth.

Joel York
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Joel York

CEO at Markodojo
Joel York is the CEO and founder of Markodojo and a respected thought leader in the SaaS community. He shares his knowledge of SaaS marketing strategy on the popular blogs Chaotic Flow and Cloud Ave. Prior to starting Markodojo, Joel was a career CMO and built multiple marketing departments from startups to hundreds of millions of dollars in revenue.Joel got his first exposure to agile at Deloitte Consulting. A lifelong student of agile principles, Joel has applied agile methods in marketing, engineering and manufacturing. Joel holds a BS in Physics from Caltech, an MS in Engineering Physics from Cornell and an MBA from the University of Chicago.
Joel York
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