Marketing Management Tactics for Quelling Public Unrest

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first two posts in the series provided 12 tips for surviving marketing management natural disasters and man-made marketing management industrial accidents. This third post in the series provides 6 proven tactics […]

Avoiding Marketing Management Industrial Accidents

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first post explored how to survive marketing management natural disasters. This second post in the series provides 6 proven tactics for avoiding common man-made marketing management accidents. Marketing Blackouts Light the […]

Surviving Marketing Management Natural Disasters

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. This first post in the series provides 6 proven tactics for surviving marketing management natural disasters. Demand Drought Rain Revenue with Continuous Innovation Creating demand and driving sustainable revenue growth is the […]

The Marketing Manager’s Survival Kit | Ebook

The Marketing Manager’s Survival Kit Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. Click to Download Now Click to Download Now The Marketing Manager’s Survival Kit presents 18 Marketing Management Survival Tactics for staving off common marketing management disasters, including demand drought, floods of work, executive explosions, marketing blackouts, stakeholder riots, and more.
marketing management tips

10 Marketing Project Management Tips

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing projects come in a broad variety from weekly blog posts to collateral production to global product launches. This variety requires marketing managers to leverage an equally broad set of marketing project management tools. Small marketing projects require innovation and agility. Repetitive, high volume marketing projects require process standardization and automation. And, big bang marketing projects can require all the skills of a certified project management professional. Who has time to master it […]
marketing teams that drive growth

Marketing Teams that Drive Growth | Ebook

Marketing Teams that Drive Growth Markodojo Marketing Management Process Series Marketing teams come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: deliver customer value that drives revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that empowers marketing teams to discover, optimize and scale new sources of […]