Marketing Management Tactics for Quelling Public Unrest

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first two posts in the series provided 12 tips for surviving marketing management natural disasters and man-made marketing management industrial accidents. This third post in the series provides 6 proven tactics […]

Avoiding Marketing Management Industrial Accidents

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first post explored how to survive marketing management natural disasters. This second post in the series provides 6 proven tactics for avoiding common man-made marketing management accidents. Marketing Blackouts Light the […]

Surviving Marketing Management Natural Disasters

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. This first post in the series provides 6 proven tactics for surviving marketing management natural disasters. Demand Drought Rain Revenue with Continuous Innovation Creating demand and driving sustainable revenue growth is the […]
marketing management tips

10 Marketing Project Management Tips

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing projects come in a broad variety from weekly blog posts to collateral production to global product launches. This variety requires marketing managers to leverage an equally broad set of marketing project management tools. Small marketing projects require innovation and agility. Repetitive, high volume marketing projects require process standardization and automation. And, big bang marketing projects can require all the skills of a certified project management professional. Who has time to master it […]

Agile Marketing Project Management | Breaking Up Work

Breaking big marketing projects into lots of little marketing projects is a fundamental tenet of agile marketing, but it’s often easier said than done. For example, try putting on a world-class trade show incrementally. Some marketing projects are inherently ‘big bang’ and the smart agile marketing manager honors their inherent nature without losing the core benefits of agile marketing. Aside from its common-sense appeal, incremental execution derives from some very basic ideas about work. This post on agile marketing project management digs beneath the surface to develop a deeper understanding of this core agile marketing concept, so we know when […]

Marketing Project Management Software vs. Generic Project Management Software

Generic project management software is good for a wide variety of projects. That is exactly why it falls short for marketing project management. Generic project management software is, well, generic. Marketing project management software should focus on the way marketing teams and marketing projects work. To fully optimize marketing, project management software must focus on the unique needs of marketing, rather than be a one size fit all solution for everyone from building contractors to NASA. Below, we examine 5 key areas where marketing project management software should address the project structures, flow, tracking and sharing needs common in marketing […]