marketing teams that drive growth

Marketing Teams that Drive Growth | Ebook

Marketing Teams that Drive Growth Markodojo Marketing Management Process Series Marketing teams come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: deliver customer value that drives revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that empowers marketing teams to discover, optimize and scale new sources of […]

Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing manager, the more this balance must shift toward management over marketing. Marketing management means more than just telling people what to do and when it needs to be done. Marketing management means deploying a marketing organization and supporting marketing management process that enable marketing teams to thrive, because they provide the right balance of innovation and production to meet the overarching goals of the marketing department. Improper care of the marketing management process as […]

Breakout Marketing Teams that Drive Growth

In marketing, quality always comes before quantity. Spending big on poor quality communications, inferior products or misaligned channels is simply a waste of money. High quality marketing creates marketing leverage: repeatable revenue with high marketing ROI. Unfortunately, you cannot buy marketing quality. Marketing quality comes from the creative minds of hard-working marketing teams. Marketing teams are the heart and soul of every marketing organization. In fact, most marketing departments spend more money on people than they do on programs. If you want to build sustainable revenue growth through marketing, then you must first build innovative, productive marketing teams. This is […]

Is Your Marketing Management Process Out of Gas?

Marketing managers come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that consistently discovers, optimizes and scales new sources of revenue. Is your marketing management process fueling sustainable revenue growth, or is it running out of gas? This […]

What is Marketing Agility?

All marketers want to increase marketing agility, but if you ask ten different marketers what it means to be agile, you will probably get ten different answers. Meanwhile, everyone seems to be jumping on the agile marketing bandwagon without a clear definition of what marketing agility means in the first place. This situation is exacerbated by the fact that today’s agile marketing methodologies are close copies of agile software engineering methodologies, and therefore do not take into account the unique characteristics of marketing management. The pioneers of agile marketing have given all marketers a great gift, but it is only […]

The Marketing Management Process Defined

The marketing management process is hard to pin down. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event marketers, market researchers, public relations managers, and so forth. They manage an even more bewildering variety of marketing projects from blog posts to product launches. Is there a method to their madness? Can we define a uniform marketing management process that applies to all marketing managers? In my humble opinion, the answer is yes. The Role of Marketing in a Business Before digging into the marketing management process, it’s probably a good idea to remind ourselves of […]