Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing […]

Is Your Marketing Management Process Out of Gas?

Marketing managers come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with […]

The Marketing Management Process Defined

The marketing management process is hard to pin down. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event marketers, market researchers, […]

Making Markodojo | Confessions of a Frustrated CMO

I’ve spent the bulk of my career in B2B software and enjoyed ten years of it in the CMO spot. However, I have always been confounded, […]