Marketing Management Tactics for Quelling Public Unrest

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first two posts in the series provided 12 tips for surviving marketing management natural disasters and man-made marketing management industrial accidents. This third post in the series provides 6 proven tactics […]

Avoiding Marketing Management Industrial Accidents

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. The first post explored how to survive marketing management natural disasters. This second post in the series provides 6 proven tactics for avoiding common man-made marketing management accidents. Marketing Blackouts Light the […]

Surviving Marketing Management Natural Disasters

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. In this not-so-tongue-and-cheek blog series, we present 18 Marketing Management Survival Tactics for staving off common marketing management disasters. This first post in the series provides 6 proven tactics for surviving marketing management natural disasters. Demand Drought Rain Revenue with Continuous Innovation Creating demand and driving sustainable revenue growth is the […]

7 Marketing Management Lessons You Don’t Learn in B-School

Most major business schools offer degrees in marketing management. These programs teach aspiring marketing managers all the fundamentals of marketing, unfortunately they teach very little about marketing management. Unless you expect to spend your entire marketing career as a department of one, then there are some very important marketing management lessons you probably missed in business school. This is the last post in a Markodojo marketing management blog series on marketing management process. Earlier posts in the series focused on common marketing management pitfalls, the importance of marketing leverage in driving sustainable revenue growth and organizational options for scaling marketing […]

The ABC’s of Scaling Startup Marketing

The ABC’s of Scaling Startup Marketing Markodojo Marketing Management Process Series Startup marketing is incredibly challenging. Finding product-market fit, building a brand from scratch, and ramping revenue from zero to millions, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling startup marketing is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business. Click to Download Now Click to Download Now As a career CMO and now CEO of Markodojo, I’ve repeatedly confronted the startup marketing challenge. […]

Five Marketing Management Pitfalls

Most marketing managers would prefer to spend 100% of their time on marketing and 0% of their time on management. Unfortunately, the more senior the marketing manager, the more this balance must shift toward management over marketing. Marketing management means more than just telling people what to do and when it needs to be done. Marketing management means deploying a marketing organization and supporting marketing management process that enable marketing teams to thrive, because they provide the right balance of innovation and production to meet the overarching goals of the marketing department. Improper care of the marketing management process as […]