The Marketing Manager’s Survival Kit | Ebook

The Marketing Manager’s Survival Kit Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even the most talented marketing management professional. Marketing management disasters come in three general forms: natural environmental shocks, self-inflicted man-made crises, and socio-political unrest. To survive, you must be prepared. Click to Download Now Click to Download Now The Marketing Manager’s Survival Kit presents 18 Marketing Management Survival Tactics for staving off common marketing management disasters, including demand drought, floods of work, executive explosions, marketing blackouts, stakeholder riots, and more.
marketing teams that drive growth

Marketing Teams that Drive Growth | Ebook

Marketing Teams that Drive Growth Markodojo Marketing Management Process Series Marketing teams come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: deliver customer value that drives revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that empowers marketing teams to discover, optimize and scale new sources of […]

The ABC’s of Scaling Startup Marketing

The ABC’s of Scaling Startup Marketing Markodojo Marketing Management Process Series Startup marketing is incredibly challenging. Finding product-market fit, building a brand from scratch, and ramping revenue from zero to millions, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling startup marketing is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business. Click to Download Now Click to Download Now As a career CMO and now CEO of Markodojo, I’ve repeatedly confronted the startup marketing challenge. […]

The Art of Agile Marketing
Re-Imagining Marketing Work through Agile Principles

The Art of Agile Marketing Reimagining Marketing Work Through Agile Principles Marketing is often messy and misunderstood. Explore how the 5 principles of agile marketing will help you turn your marketing team into a fast, nimble marketing machine. In this insightful eBook, Markodojo CEO Joel York brings agile marketing back to its agile roots and explains why so many Internet marketers are jumping on the agile marketing bandwagon. Click to Download Now Click to Download Now