Agile Marketing Project Management | Breaking Up Work

Breaking big marketing projects into lots of little marketing projects is a fundamental tenet of agile marketing, but it’s often easier said than done. For example, try putting on a world-class trade show incrementally. Some marketing projects are inherently ‘big bang’ and the smart agile marketing manager honors their inherent nature without losing the core benefits of agile marketing. Aside from its common-sense appeal, incremental execution derives from some very basic ideas about work. This post on agile marketing project management digs beneath the surface to develop a deeper understanding of this core agile marketing concept, so we know when […]

What is Marketing Agility?

All marketers want to increase marketing agility, but if you ask ten different marketers what it means to be agile, you will probably get ten different answers. Meanwhile, everyone seems to be jumping on the agile marketing bandwagon without a clear definition of what marketing agility means in the first place. This situation is exacerbated by the fact that today’s agile marketing methodologies are close copies of agile software engineering methodologies, and therefore do not take into account the unique characteristics of marketing management. The pioneers of agile marketing have given all marketers a great gift, but it is only […]

Adopting Agile Marketing | Take an Easier Path

Adopting agile marketing doesn’t need to be a traumatic, seismic shift for your marketing group. Don’t worry about deep diving into complex methodologies, or duplicating the practices of agile development. Agile marketing is foremost a mentality and a culture based on flexibility, speed, true customer value, and openness. The methodology you choose is secondary. So, start you agile marketing journey in small, simple steps.  First, adopt the core disciplines of agile marketing. Then, apply some basic agile processes, see how they work, adapt them, and iterate. In other words, the best approach to adopting agile marketing is an agile approach! […]

What is Agile Marketing?

Agile marketing is hot, but it isn’t always clear what people mean by it.   What is agile marketing? Every marketer wants to be agile, right?  Marketing consultants want to convince you that whatever it is they are selling is agile marketing; it’s just hype right?   Agile marketing is like being really fast and flexible to respond in real-time—like those Oreo Superbowl tweets, right?  Well, yes and no. The Five Disciplines of Agile Marketing All of the above statements are true, but none of them is agile marketing.  Agile marketing is a set of proven marketing management disciplines that accelerate marketing’s […]

The Art of Agile Marketing
Re-Imagining Marketing Work through Agile Principles

The Art of Agile Marketing Reimagining Marketing Work Through Agile Principles Marketing is often messy and misunderstood. Explore how the 5 principles of agile marketing will help you turn your marketing team into a fast, nimble marketing machine. In this insightful eBook, Markodojo CEO Joel York brings agile marketing back to its agile roots and explains why so many Internet marketers are jumping on the agile marketing bandwagon. Click to Download Now Click to Download Now

Agile Marketing Debate:
Scrum for Marketing Sucks!

I’ll be honest. My first experience with Scrum for marketing was not a good one. The fact that I was a bit of a skeptic notwithstanding, something about it just didn’t feel right from day one. And, it went downhill from there. That being said, I should point out that my marketing colleagues, Jen and Markie, for whom I have the utmost respect, have employed Scrum for marketing with outstanding results. Please be sure to check out their side of the story: Scrum for Marketing Rocks! Scrum for Marketing in the Field I’ve been doing field marketing and event marketing […]