What is Marketing Agility?

All marketers want to increase marketing agility, but if you ask ten different marketers what it means to be agile, you will probably get ten different […]

The Marketing Management Process Defined

The marketing management process is hard to pin down. Marketing managers come in a bewildering variety: product marketers, online marketers, channel marketers, event marketers, market researchers, […]

What is Agile Marketing?

Agile marketing is hot, but it isn’t always clear what people mean by it.   What is agile marketing? Every marketer wants to be agile, right?  Marketing […]

The Art of Agile Marketing
Re-Imagining Marketing Work through Agile Principles

The Art of Agile Marketing Reimagining Marketing Work Through Agile Principles Marketing is often messy and misunderstood. Explore how the 5 principles of agile marketing will […]

Making Markodojo | Confessions of a Frustrated CMO

I’ve spent the bulk of my career in B2B software and enjoyed ten years of it in the CMO spot. However, I have always been confounded, […]